Nearly 400 plug-in vehicle road tests completed at the Super Auto Show 2016


September 24, 2016

Article published in the blog Branchez-Vous

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Nearly 400 plug-in vehicle road tests completed at the Super Auto Show 2016

September 15th, 2016 – Thousands of car enthusiasts converged at the Super Auto Show on September 10th and 11th. The event, presented by the Car Guide at the Circuit iCar in Mirabel, offered many attractions including the Electric Zone hosted by the Branchez-Vous team. Some twenty vehicles were showcased there permanently comprising 10 different models. Visitors could also go for a road test with 4 models: Nissan LEAF, Chevy Volt, Kia Soul EV and Tesla Model S.

The Innovative Vehicle Institute, initiator of the Branchez-Vous events as part of its educational mission, wants to increase plug-in vehicles’ visibility during public automotive events in addition to organizing specific events for such cars. The Super Auto Show has indeed made it possible to reach people passionate by the automobile in general.


Around 400 plug-in vehicle road tests were carried out during the weekend in the Super Auto Show’s Electric Zone. Fans of mechanics and automobiles in general were impressed by the performance of plug-in vehicles, if we factor the “wow”-like exclamations often heard from people coming back from the track! After their first test, several people came back to the counter to select other models. The organizers and their partners hope that the experience has sowed curiosity in these motorists and that at the time of their next purchase, they will consider exploring the plug-in vehicles market!

Ten plug-in models featured at the Super Auto Show

In addition to road tests, visitors could see 10 plug-in vehicle models on the site including the Chevrolet Bolt which has been drawing a lot of attention lately. Chevrolet has indeed unveiled last week an official range (EPA) of over 380 km for this 100% electric model that will be marketed next winter. The other 100% electric vehicles presented were the Tesla Model S, the BMW i3, the Chevrolet Spark EV, the Kia Soul EV, Nissan LEAF, Mitsubishi i-MiEV and Smart ED. Finally, for plug-in hybrid models, the Chevrolet Volt and Ford Fusion Energi 2017 were also featured in the Electric Zone.

Filming Pilot Academy

Throughout the weekend, “Pilot Academy, going green” filming crew shot chronicles for the next season of the popular RDS star program which will challenge Quebec celebrities on a race track littered with obstacles. The show will air on RDS in spring 2017 and will feature host and driver Annie-Soleil Proteau as well as doctor of sports psychology Sylvain Guimond.

Support of the Quebec government

Branchez-Vous’ participation in this important automotive event is made possible through the collaboration of the Quebec Government as part of its support program for the promotion of transportation electrification, one of the measures of the Transportation Electrification Action Plan 2015-2020, funded through the Green Fund. “The benefits of electric driving are still unrecognized. It is therefore essential to focus on promotion and awareness-raising activities, which will help debunk some myths or some fears about electric motorisation. By supporting Branchez-Vous, the Government confirms its commitment to electrifying transportation and thus reducing greenhouse gas emissions,” said Minister of Transport, Sustainable mobility and Transportation electrification, Mr. Laurent Lessard.1

“Through the Green Fund, whose revenues come mainly from the carbon market, the government supports Quebec institutions in their transition to a low carbon world. In addition to promoting the recovery and sustainable development of our economy, this concrete measure, which aligns with our 2013-2020 Action Plan on Climate Change, helps us fight together against climate change in order to ensure quality of life for our children. Let’s do it for them!” added the Minister of Sustainable development, Environment and Fight against Climate Change, David Heurtel.1


About the Transportation Electrification Action Plan 2015-2020

The Transportation Electrification Action Plan 2015-2020. By focusing on transport electrification, Quebec, which possesses clean energy available in large quantities and at a competitive cost, intends to become a leader in the use of transports powered by electricity and a pioneer in sustainable mobility. For more information on the Transportation Electrification Action Plan 2015-2020, visit the Web site at the following address:

 Branchez-Vous is an initiative of the Innovative Vehicle Institute (IVI)

Consolidating expertise and advanced equipment, the IVI is at the heart of the electric vehicle ecosystem. Its mandate is to assist companies towards innovation through applied research, technical assistance, training and information whose purpose is to reduce the environmental footprint of transport. The IVI is incorporated as a NPO and has the status of a college centre for technology transfer affiliated with the Cégep de Saint-Jérôme. The IVI receives financial support from the Ministère de l’Éducation et de l’Enseignement supérieur (MEES), Ministère de l’Économie, de la Science et de l’Innovation (MESI) and the CRSNG.


(1) See French version for the original quotes.



Louise Lévesque, Branchez-Vous communications manager
E-mail : / Cell : 418-264-5575

Stéphane Pascalon, Branchez-Vous coordinator, Innovative Vehicle Institute (IVI)
E-mail : / Cell : 514-219-2882

Jacinthe Girard, Communications coordinator
Office of the Minister of Transports, Sustainable mobility and Transportation electrification
Phone : 418 643-6980

Emilie Simard, Press agent
Office of the Minister of Sustainable development, Environment and the Fight against Climate Change
Phone : 418 521-3911

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